A winning streak can make a bet look tempting but often inflates its price....

https://romapress.net/when-a-hot-start-turns-a-good-team-into-a-bad-bet/

A winning streak can make a bet look tempting but often inflates its price. When a good team faces a good bet, like odds shifting from +130 to -140, it’s a sign the market may have overpriced the favorite. Watch for value beyond the streak hype.