An ecommerce marketing strategy works best as a connected system, not a stack...

https://www.coast-bookmarks.win/this-article-shows-how-to-connect-acquisition-conversion-and-retention

An ecommerce marketing strategy works best as a connected system, not a stack of disconnected campaigns. This article shows how to link acquisition, conversion, and retention, then use CAC, AOV, and repeat purchase rate to spot where the system leaks