European SEO is shifting. Builder-operators win by building proprietary tools...

https://wiki-planet.win/index.php/How_to_Set_Expectations_for_a_Research-Led_SEO_Engagement:_Moving_Past_the_Pitch_Deck

European SEO is shifting. Builder-operators win by building proprietary tools and rigorous research. For clients, this changes the playbook. Stop vetting agencies by their pitch decks. Start auditing their engineering output