He Gets Us states it is meant for all people
https://www.wfaa.com/article/news/local/dallas-bar-criticized-appearing-in-he-gets-us-super-bowl-commercial/287-f9b7710e-39c7-4644-94cb-dc2e9cc2e1f4
He Gets Us states it is meant for all people, and it encourages individuals to explore Jesus without claiming affiliation with a single church.