How HEICtoJPG.com Went from Ad Hell to a Usable Converter in 90 Days

https://penzu.com/p/ea1a6b6109f79a5e

Yesterday, HEICtoJPG.com was a classic case of short-term thinking: pile on the ads, cash in while traffic is high, ignore the fact that nobody can actually use the tool. One million monthly visitors, millions of ad impressions, and a 73% bounce rate