How Single-Use Codes Fix Fragile Online-to-Offline Tracking: A Plain-English Guide

https://www.romeo-bookmarks.win/6-reasons-device-signals-and-purchase-data-stop-fraud-faster-and-save-revenue

Why Marketers Can't Reliably Tie Mobile Ads to In-Store Sales You run a campaign that drives foot traffic from mobile ads. The dashboard says you got 12,000 visits and 1,200 conversions. The store manager says sales didn’t budge