Most SEO agencies hit a profit ceiling at 30% because they just sell labor....

https://wiki-view.win/index.php/Why_%22Strict_Separation%22_is_the_Only_Way_to_Save_Your_Agency_from_Itself

Most SEO agencies hit a profit ceiling at 30% because they just sell labor. Treat your agency like a lab instead by turning your workflows into internal software. That’s how you break the cycle and start hitting 70% margins.