Personalization is no longer a nice-to-have but the norm in digital...

https://harperscoolthoughts.inkharbory.com/posts/why-do-platforms-invest-so-much-in-personalization-technology

Personalization is no longer a nice-to-have but the norm in digital experiences. From streaming services that know your next favorite show to fitness apps tailoring workouts just for you, everyday tech adapts to fit your habits