Personalization is no longer a nice-to-have—it’s what users expect. From...

https://charlie-wiki.win/index.php/How_Do_Streaming_Services_Decide_What_to_Recommend%3F

Personalization is no longer a nice-to-have—it’s what users expect. From streaming services that suggest shows you'll actually enjoy, to fitness apps tailoring workouts to your progress, digital experiences now put you in control