Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is dead. With AI Overviews, EU brands are seeing a 30% CTR drop as users get answers without ever clicking through. We are in a zero-click reality. Stop paying for stale, late monthly reports