Small businesses can shop off-exchange by working with a licensed broker,...

https://wiki-stock.win/index.php/What_Should_a_Good_Broker_Do_to_Make_Plan_Choices_Less_Confusing%3F

Small businesses can shop off-exchange by working with a licensed broker, contacting carriers directly about small-group plans, or comparing whether an HRA fits their team. Association plans may also be an option, depending on eligibility and state rules