That Coffee After Court: How Small Padel Brands Beat Big Sportswear by Talking to Players

https://padlet.com/dominicgodwinsonpqbvt/bookmarks-8bxbc7td1yf07cjl/wish/PVKBQOqDxKp6Wj5x

It sounds almost too small to matter - a group of players lingering over cheap espresso after a Tuesday evening doubles session, complaining about the same blister, the same slippery grip, the same jacket that traps sweat