Traditional rank tracking is failing. With a 30% drop in EU click-through rates...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is failing. With a 30% drop in EU click-through rates due to AI Overviews and rising zero-click results, we must stop obsessing over blue links