We live in the era of the micro-moment. When someone pulls out their phone,...

https://www.mediafire.com/file/lyoau69xoxuns5a/pdf-60396-32712.pdf/file

We live in the era of the micro-moment. When someone pulls out their phone, they expect immediate gratification, not a loading screen. If your app doesn't prioritize fast loading and deep personalization, your users are already looking for the door