When Marketing Directors Watch Organic Traffic Fall: Elena's Story

https://technivorz.com/is-chasing-traffic-holding-you-back-turn-page-views-into-measurable-outcomes-in-90-days/

In April 2023, Elena, the head of marketing at a 210-person B2B software company, opened her analytics dashboard and saw what every marketing leader fears: a 28% drop in organic sessions over 90 days. Paid channels cost 3