Why do we crave unpredictability? Our brains are wired for random rewards. Apps...

https://www.stall-bookmarks.win/why-do-we-keep-refreshing-our-feeds-our-brains-are-wired-to-crave-structured

Why do we crave unpredictability? Our brains are wired for random rewards. Apps use this by building immediate feedback loops that keep us glued to the screen. In the attention economy, structured uncertainty is the engine driving our endless scrolling.