Why Enterprise Retailers Keep Getting Burned by Coupon Tools - A Mid-Market Case Study

https://louisxxyd285.wpsuo.com/transparent-monthly-tiers-vs-hidden-enterprise-costs-which-model-actually-controls-your-spend

How a $250M Retailer Lost $3M and Trust in One Black Friday In November 2023, a national apparel retailer doing roughly $250 million in revenue ran a set of promotions across web, mobile, and in-store channels