Why Professional Services Landing Pages Lose Clients to Visual Noise

https://www.livebinders.com/b/3692786?tabid=421511c7-c3e4-04ce-dd07-129b3f0691de

For years I assumed beautiful design was the main driver of conversions. Then one A/B test flipped that belief. The version with a simpler layout and less visual clutter outperformed the polished, flashy design by 38% in leads